Common mistakes when trying to sell a house

While it’s great to see when things go well. Some home owners end up having a much more stressful experience when selling their home.

Here are a few mistakes people make when selling their home:

Over pricing your property

Simply put, over price your home and it won’t sell. In this market buyers are very astute, they do their homework and develop a good idea of what something is worth. Sit down with your agent and compare your home to similar homes that have sold in the area. If feedback from the market after a few weeks says the price is too high, this needs to be adjusted promptly. Its expensive advertising property for sale and spending money promoting overpriced houses can be a total waste of money.

Hiring the wrong real estate agent

The right agent will attract the right buyers and give you the best advice. It’s pretty simple. An agent from a low profile agency will attract few buyers and you may lose out on negotiations and pricing advice with an inexperienced one. So, shop around. Test the local profile of your agencies by noticing for sale signs in the area. Visit their websites and review the agent profiles for experience and recent sales. Choose someone professional, someone with experience and someone you feel you can trust.

Making viewing times too restrictive

While open houses are a useful and recommended tactic, not everyone can be available at that particular time on Sunday. Refusing additional inspections can turn away large sections of the market. If selling your home is the goal, ensure you make time for serious buyers even at short notice. In the current market, if a buyer is delayed in viewing your property, they may well see something else in the meantime.

Poorly presenting your home

A poorly presented home can be a huge turn-off to buyers. Too much clutter or obvious imperfections negatively affect the atmosphere of the home. This may lead buyers to think that the home may require more extensive work. I’ve found people often tend to overestimate the actual costs of this work.

Being present during viewings

Buyers need space and time to imagine living in your home. You, your kids and pets can stop them from doing this and can make them uncomfortable and rushed. Where possible go out for coffee or take the dog for a walk. Allow the buyers to imagine your old house as their new one.

Not considering every offer

Offers below your ideal price might seem offensive to some, but remember: buyers are always trying to get the best deal. You may even do the same when looking to buy. Turning away serious buyers simply because they’re trying to negotiate could mean turning away the right buyer, be very conscience of this when selling your home. Try and take the emotion out of it and provide a counter offer. We have closed some colossal gaps before so it’s nearly always worth making that counter offer.

Poor Marketing

Buyers need to be able to find your property easily and get more information where required. Buyers need the impression that it is a quality offering and that this impression is met when they view the property. This includes professional photos and well worded text. Ask your real estate agent to ensure the home is easily located on the major real estate websites, that all advertising appears professional, and that exaggeration is avoided at all costs. We’ve all seen ads which over promise and under deliver.

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Questions to ask your Real Estate agent

Unlike buying a new toaster, selling your house is a big deal. There are lots of people involved, lots of $000 and in some cases lots of emotion.

When deciding on a real estate agent, ask them questions as the answers will help you choose the right agent. Here are some questions I’d ask:

  1. How long have you been selling real estate?
  2. How many properties have you sold in the last 12 months?
  3. From what form of advertising do most buyers come from?
  4. Where do you recommend advertising my property?
  5. Can you show me a list of references and referrals?
  6. Are open homes a good idea?
  7. How can I increase or maximise the value of my home?
  8. Do you offer a service guarantee? Can I see it?
  9. If I’m not happy with the service what remedies do I have?
  10. Why should I appoint you as my selling agent?

I’m sure there are many more questions to ask, but this list of 10 makes a good starting point.

Of our last 66 appraisals that came to market, 53 home owners engaged us as their agents of choice. Often its because we know the answers to these questions.

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Hello 2012!

What a year 2011 was; Earthquakes, Rugby, Election, Weddings, continued global financial turmoil. Its great that we can start fresh again every 12 months.

Now we’ve hauled ourselves out of holiday mode its time to get back into the swing of things. No lounging around, no more left over Christmas ham and no more earlier-than-usual-beer-o’clock.

The Wellington property market is looking surprisingly strong. Tommy’s Real Estate had a record number of new listings in November. We then sold 74 properties in December and are on track for a solid January already. Inquiry for appraisals has kicked off earlier than expected and the team here is almost back in the full swing of things (which is a great excuse to delay painting my house…).

Things to look out for in 2012:

First home buyers: for the first time in a long time Kiwi’s have saved more than we earned. Due to our obsession with houses I can see some of this saving being put into property and potentially new purchases..

Earthquakes: along with leaky homes, some poor home owners will have to contend with another symptom of poor or old construction. Currently the Wellington City Council requires a property to meet 30% or higher of the current code. Watch this space. Already we’re seeing some older commercial buildings in Wellington vacant.

Interest rates: Very attractive rates are available still with no real sign of them going up in the short term. If they remain low it may get more buyers out of the renting game and into their own home. It may also get some investors back into the market who seem to have been hibernating recently.

New development: With the perception that things have slowed a lot over the past few years and with low construction levels, will this turn around in 2012? Wellington is still a small city and each new apartment building has a big impact on the supply and demand for buyers and tenants.

I’m really looking forward to this year, the first 10 days have been awesome already. Running, jet skiing, Swimming, loads of friend and family time, even a wedding. Plus we have houses under offer, others confirming, and plenty of new listings coming to market.

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Conditional offers. A tip for buyers.

Just a thought to save a few of your hard earned dollars:

If you are making an offer on a property and you are the only buyer you’ll have a good chance of having a heavily conditional being accepted by the home owner.

Typical conditions may include subject to finance, builders report, valuation (sometimes the bank asks for one if you have a lower deposit) and a title search.

If you have enough time, get the cheaper conditions out of the way first. i.e. there is no point paying for a valuation if you’re not happy with the building report. If the building report comes back ok THEN book in the valuation.

It may just save you a few hundred dollars if it turns out not to be the house for you.

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Quake thinking

I stumbled across this image yesterday here. Its an aerial view of Wellington Harbour showing where the experts think the shoreline was prior to a big quake in the 15th century. The present day shoreline in marked by dashes. Interesting huh!

http://www.teara.govt.nz/en/historic-earthquakes/1/4

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Wellington School Zones

Not having children myself I often underestimate the importance of school zoning when buyers are looking to buy a house. Depending on the time of year, we sometimes get more ‘school zone specific’ enquiry.

Here’s where I go to find out the school zone maps for Wellington:

www.nzschools.tki.org.nz
Its a fantastic resource. Simply zoom in and hover your mouse over the school your interested in to show the catchment zone.

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Aprasial Season?

Seems to be! Our office has had 23+ new listings come to market in the past week.

Here’s some more numbers:

  • Our team alone has 32 listings on our books.
  • We’re running 12 open homes this weekend.
  • We’ve sold 57 homes so far this year
  • The sale prices ranged from $105,000 to $4,200,000

The market continues to seem a little soggy and not sure in which direction it wants to go. People often ask if I have a shortage of buyers or a shortage of sellers? Hard question to answer when I have buyers I can’t find houses for and a couple of houses I can’t sell.

The rest of the country must be finding the same thing. Have a look at this graph on house sales turn over in New Zealand on Unconditional.co.nz

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I LOVE giving away free stuff

Today I got hold of the winner of our Facebook competition. The prize was a Helicopter ride over Wellington.

A big thanks to all those who entered.

Well done to our winner and enjoy the view!

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Need to Hail down a good real estate agent?

The 4th coolest capital in the world also knows how to show its residents 4 seasons in a day!

I took this outside our office this afternoon. BIG lumps of hail.

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Be Social!

I have a helicopter ride over Wellington to give away from Helipro.

The lucky winner will be drawn from the first 100 people to like our new Facebook page. www.facebook.com/tommysrealestate

We’re half way there so keep a look out when we make the draw.

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Ramp up in new property listings

Last week our office had just 5 new listings. Far from ideal.

This week we have 17. Home owners clearly think now is a better time to sell.

Great news for those struggling to find a home!

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33% are mobile buyers

Interesting geek fact: 33% of buyers on my new listings email read it on a mobile device. Surprised? I’m not.

The email has the new listings and often before they get advertised. I send this out each Tuesday and Thursday. If you want to get in on it, sign up here.

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Wellington Property Market Update from Tommy’s

Although the Real Estate Institute of New Zealand reported recently that New Zealand’s housing market was trading at low levels nationwide and that prices generally were on average 4% below late 2007 peaks, at Tommy’s, we have found the winter market to be reasonably positive. Tommy’s city office alone signed up 54 property transactions in July and this trend has continued in the first half of August. There seems little doubt that these figures could have been even better had there been more property available for sale.

In common with the national scene, there is a shortage of property for sale at a time when more and more first home buyers are entering the market and creating a flow on effect of home buyers upgrading into higher priced property. This flow on affect has a direct bearing on our Wellington City market. This trend is influenced by an awareness that rents and house prices are likely to move upwards and also the fact that interest rates remain at affordable levels; a situation that could change later this year or certainly into 2012.

With the worst winter weather that we can recall now hopefully behind us, we can look forward to the onset of Spring; a time that traditionally brings with it an increase in real estate activity with greater positivity from potential home buyers many of whom have been holding back waiting for new property to come to the market. We anticipate an active 3 months selling in the lead in to Christmas with all the signs indicating that this will be a good time to sell.

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More Wellington house sales under $500,000…

This article on QV.co.nz  states that house prices in Wellington have bucked the trend and have dropped 3.3% over the last year. The other main centres have had small increases.

It got me thinking about the types of sales through our Tommy’s Wellington office recently (I’ll assume that other offices and agencies are similar).

  • Of our new listings during June & July 46% were over $500,000 (Jan – Feb it was 59%)
  • Of our new listings during the last 2 weeks, 32% were listed over $500,000

If there are more listings (and listings flow through into sales) at a lower price ranges, that would give the appearance that average property process are dropping. However: It may just be that recent sales have been of cheaper properties, or fewer higher priced ones. Same applies for high end sales: it takes a small handful of high value property sales to pull the average price up. Fewer high end sales = lower average sale price.

Perhaps owners of lower value properties are the ones selling, buying and moving at the moment?

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the Welcome Home Loan. Are you eligible?

The Welcome Home Loan is a great concept. Its a government scheme supported by Housing New Zealand helping people get into their first home. The scheme allows people to borrow up to $200,000 with no deposit and up to $350,000 with a 15% deposit.

However I’m doubtful that it will be useful to anyone in Wellington for these reasons:

  1. $350,000 will not give many house options in Wellington.
  2. If someone had a 15% deposit they would most likely qualify for a loan with directly with a bank anyway.
  3. The maximum household income must be less than $85,000
  4. Should someone with ZERO deposit really be buying a house? Taking on 100% debt can’t be good if the market changes.

Good concept. But seems like a lot of money has been spent on a scheme which will be of little use…

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Who’s your competition when selling your home?

There were 734 new property listings in the Wellington region in last month.

When selling a house that’s your competition. 

How do you get your’s sold first?  Simple: Price it correctly, promote it properly, present the house well and select an agent with the skill and ability to get you the best price. Then (in this market) throw in a little bit of luck.

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Hard work and hard work

I was reading Seth Godin’s blog on “confronting stupid” today which made me think real estate is similar.

Each time we list a house it might not sell. Your agent won’t tell you this of course but its true (think about it). There are several things that may cause this to happen. Often we’ll have two buyers lined up before we spend a cent on advertising and it sells in days (above the asking price). Sometimes it takes weeks. But sometimes it just wont sell. Maybe the owners want too much money, maybe it leaks or maybe there just isn’t a buyer for your house this month. It happens.

As Seth Godin was saying some jobs are process oriented: Set up a process correctly and the rest takes care of itself. It’s challenging to start with but after that, one just shows up each day. Do the work and you’ll get the results. Like McDonald’s: the hard/ cleaver work was setting up the system right?

Other jobs require a different sort of hard work: the guts to be wrong and to run the risk of looking stupid. Like the comedian who fears that each new joke might fail, the web designer who has to make something ‘pop’, or the leader who must make changes and solve new problems. What makes this type of work hard is that it might not work. Selling real estate is one of those jobs where each time you run the risk of failing. Putting weeks of work into something that simply dosen’t fly (and dosen’t pay my mortage!).

But would you pay someone to sell your house on an hourly rate?

People respond to incentives and I’d want my agent motivated.

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First Home Buyers Evening

Next week I’m teaming up with Westpac for a first home buyers evening and you’re invited! We’re bringing several local experts together so come make the most of this free advice!

If you’re a first home buyer, don’t miss this informative Q & A session,  where you can get advice and handy tips on the buying process, home loans, interest rates and legal stuff from the local experts. We’ll have a Solicitor, Registered Builder, and a Westpac Home Lending Specialist on hand to answer all your questions.

Date Wednesday 27 July 2011
Time 5.30pm – 6.30pm
Venue Westpac Lambton Quay, Ground Floor,
318 Lambton Quay, Wellington
RSVP by email to snewble@tommys.co.nz

Topics covered will include the house buying process, how to get your finance pre approved, interest rates, Sale & Purchase agreements, clauses to use and when to get your lawyer involved. We’ll also give a property market summary and real property stories from the coal face.

I’d love to see you there.

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Pricing homes and why its so important

Good houses, priced correctly sell. And fast. In the last 4 days I have had two buyers miss out on houses. They were both strong offers, one was unconditional and they both offered above the buyer enquiry level. Both of these buyers missed out and someone else now owns that home!

Rather than price our homes using pages and pages of meaningless stats and government valuations, we use comparable houses than have recently sold. Houses we have actually been inside. Only then can we put our necks out and say “this is what we think your house is worth and here’s why”. Do we get it right 100% of the time? Of course not. But nearly.

Homes are not purchased based on analytical decisions around floor area, land areas and GV’s. So why use only use this to determine a price? There is more to it than that. Room size, layout, presentation, condition, landscaping, sun, access, materials, age, garaging, flow, out door areas, proximity to transport, renovation standard and what the neighbours are like. I could go on and on… 

What ever you do when selling your home, make sure its priced correctly. Even better, give us a call.

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Not so useful property market stats…

Across the whole country we have 47 weeks’ worth of houses on the market. Meaning, at the current rate of sale and with no new listings it would take 47 weeks to sell. This is according to Unconditional.co.nz

Is this useful to know? I don’t think so. The stats get scrambled. If houses in the Wairarapa are taking months and months to sell that obviously effects the national average. As a home owner I am more concerned with what’s happening within a 5km radius of my house. So where does Wellington fit? Currently we have 26 weeks’ worth of hosing stock on the market. Good news for our region is that its well under the national average. But is it useful to know? Again, not really.

Reason is this: these stats include houses that sit on the market over priced by the agent or the owner. They aren’t REALLY on the market because no smart buyer will ever pay their asking price, and buyers in this market are smart.

Owners of ridiculously over priced homes are sitting up in the stands, not on the playing field like other owners whose homes are selling.

Last month there were 758 new houses listed in the Wellington region. Thats your competition when you go to sell your house. Make sure you have the best possible chance of beating the competition and getting a big pink sold sticker on your house!

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The dark side of social media and what to do about it

Last night I went along to a Social Media Club event where Lee Parkinson was speaking on the dark side of social media.

He felt there was no shortage of people pushing the benefits, so Lee went the other way. And I’m not just talking about being distracted like this lady.

He was talking about the information people are knowingly (or unknowingly) giving away. Information that lead to real sites like http://www.pleaserobme.com/ and others emphasising the ease in which one can be stalked, followed or watched. 

By the end of Lee’s presentation he made me realise that nothing has changed here. People still rob, steal, stalk and pray on other people. Just like we don’t leave our houses or cars unlocked, we must take care online too.

Check your privacy settings, be sensible not an idiot.

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Real Estate Market Update for June

Tommy’s MARKET COMMENT

The vagaries of the market place were never more evident than in the month of May when sales were moderate at best and certainly below expectations based on previous market trends. This was a situation not just unique to Tommy’s City Office with market reports in general indicating that frustrations with the market were fairly general and in fact were of far greater concern in some other areas. Early indications for June are that there has been some resurgence of activity and our aim is to build on this through June and into July.

The fickleness of the market creates additional challenges and tells us that realism is essential in pricing property for sale. Well presented and realistically priced property is still selling and it is important that with our guidance, property is listed for sale at achievable levels. Over priced property only creates sales for other home sellers, is frustrating for all concerned and can often lead to a sale months later below its true market level.

The winter months can be a good time to sell usually with less competition but still with the benefit of a steady flow of potential buyers coming to the city and eager to capitalise on user friendly interest rates before any projected increases take place later this year or in 2012. If your preference is for a spring sale, now of course is the logical time to prepare your property to capitalise on the usual good selling months of September to December. With either option, Tommy’s will be pleased to offer you some personalised marketing options and to guide you throughout the entire sales process.

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60,000 sales and 13,000 agents…

Too many? Yup.

  • In New Zealand there are around 60,000 house sales every year.
  • There are now 13,902 real estate sales people in NZ.
  • If each agent sold just one house a month, we’d only need 5,000 agents.

Interesting really, as there are already 25% fewer agents now than there were just 2 years ago. In fact there seems to be a mass exodus from the industry. It’s clearly not as ‘easy’ as it once was. 

Its great for property buyers and sellers as only top agents will stick around. The $800 odd it costs each year for a sales person’s license should kick out all the part timers too. 

All in all it means people should expect better service from better agents at better companies.

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When the bandwagon gets overloaded…

There has been an avalanche of people jumping on the whiners band wagon with this proposed Wellywood sign.

Is it that much of a big deal? Aren’t there more important things to get upset about?

The internet has made it much easier for ideas and opinions to spread really fast. Regardless of how morally right, logical or even legal those ideas are. The Wellywood sign irritated some people to the point of a driving protest at Wellington Airport organised through a Facebook group.

I’ve read in that the Wellington film industry hates the idea too. Yet in another article on Stuff  ”Sir Peter Jackson said that despite the gloomy economy it was good to see there was still room for some “cheeky fun”. Hardly sounds like idea hating to me.

Branding expert Wayne Attwell, from Bold Horizon, said the city’s overall brand was sophisticated and encompassed its culture and environment. “The sign is positioning the city as `We are Wellywood. We are a bit try-hard. We are a bit behind the times. We are a follower.’

Of course the sign is naff, tacky and cheeky. That was the point wasn’t it?

  • Isn’t having sand from Golden Bay shipped up and dumped on Oriental Bay a bit try hard too? 
  • The Flight of the Concords almost take the piss out of’ try-hard-New-Zealandness every episode and they have been fantastic for the country.

Living in a world that regularly overdoses on political correctness, its great working with people who haven’t lost the ability to have a laugh:

Some people need to look in the mirror and re-introduce themselves to their sense of humour.

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Free Wifi for Wellington

Great news for Wellington. Wifi in the central city AND its free. Awesome.

The network will be funded by the Wellington City Council and covers from Waitangi Park through to Westpac Stadium. Great for tourists, business, customers and social networkers.

I see city wide Wifi and the new Ultra Fast Broadband as extremely important infrastructure to keep us competitive as a city moving forward. Just as rail ways and motorways were previously, fast and reliable broadband is the next step in fostering a more productive connected city.

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